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Month: April 2018

Google Launches Waze Local to Benefit Small Businesses

The new Google-owned app, Waze Local, is giving small businesses the chance to advertise as smartphone owners use the app to navigate through town. The original app, Waze, has allowed larger brands to purchase ads for years, but this new acquisition gives small business owners the same benefit. In 2016, the original Waze saw 65 million users spending an average of 438 minutes per month using the app, according to the site Digital Marketing Ramblings. Techcrunch.com reports that, Matt Phillips,…

Top 5 Mobile App Trends of 2018

Mobile apps have not only become popular themselves, but they’ve also worn many functional hats as well. As a business tool, a catalyst for a new marketing strategy, or an avenue that can create new revenue streams and attract new customers, mobile apps are imperative to businesses and consumers alike.178.1 billion mobile apps were downloaded in 2017, and that number is projected to rise to 258.2 billion by 2022. Companies are realizing that mobile accessibility is a necessity to maintain customers and can…

Getting Smart with Automated Stores

With help from new technology, convenience stores are striving to make shopping so easy that it feels like shoplifting. Companies such as Amazon, Kroger and Walmart have begun to develop locations where everything from entering the store, to scanning items and checking out is done solely through an app. Technology like this is proving how fast our society is evolving and how crucial it is, as a business, to be paying attention to the current technology. Consumers are quick to look for the…