inner_banner

Month: January 2019

5 Ways To Understand Your Target Audience

It’s important to know who your target audience is, whether the motivation is advertising, marketing, writing content or any other form of pulling viewers in to see a message. Your target audience is generally the group of people who are most likely to use the product or service. Or, in an influencer’s case, the people who are most likely to respond and use the products you’re working with a brand to advertise. Many brands will attempt to appeal to everyone.…

Social Media and Music: A Relationship That Will Make You Think

Social media has sparked a change in industries across the board—technology, retail, transportation, travel and more. It has been a catalyst for many companies to take a second look at their branding methods and message. More drastically, it changed the way we communicate, to each other and from company to customer. Many industries have taken advantage of this popular social networking idea and altered the experience of their product to mimic a social media platform. They do so with the…

5 Ways Technology Can Help Your Small Business

As a small business, the use of technology can help differentiate your business from others. In fact, technology is the reason smaller businesses can now interact with more potential customers, even on an international level! Therefore, it’s important to take advantage of this opportunity. Use these advancements in technology to market your small business and improve convenience, internal communication and more! Mobile Interaction At the top of the to-do list in utilizing technology is making sure your business is perceived well on…