It’s important to know who your target audience is, whether the motivation is advertising, marketing, writing content or any other form of pulling viewers in to see a message. Your target audience is generally the group of people who are most likely to use the product or service. Or, in an influencer’s case, the people who are most likely to respond and use the products you’re working with a brand to advertise.
Many brands will attempt to appeal to everyone. While this sounds like the goal, attempting to target a general population can be expensive and cause your message to be lost. For a customer to invest in a product, they must feel that the product will benefit them in some way. You can do this through the tone and content of a message, but only if you have a deeper understanding of those buying the product; this is where knowing your target audience is necessary.
Defining your target audience becomes especially important when spending large sums of money on marketing campaigns, as well as making decisions to expand your business.
Would your customers benefit from a new app, website, or store?
These things cost money, and you’ll want to be sure you make the right decision for your audience. It can be a process to pin down exactly who your target audience is, so we’ve come up with five simple steps to help.
In order to move forward, you must look at who your brand is currently targeting, whether this is subconscious or intentional. With the popularity of social media today, these platforms can be a good tool to use when analyzing who your audience is and should be. Looking forward, a presence on these platforms becomes more important than ever.
Ask yourself these questions:
These questions can help you get an idea of who your current customer base is and allow you to move forward with the process. Make sure to keep these people in mind. You’ll want to expand your customer base, but not lose those who already trust you.
Find Your Niche
With the emergence of the internet and social media, it has gotten easier to tell which markets are saturated, and worse, it’s even easier for your customers to find the competition. However, these new platforms give your brand the possibility of a larger reach, and therefore, a larger way to show customers why they should choose you.
What makes you different?
Knowing this is important because it should be at the center of your marketing strategy. The characteristic that makes you different is called your niche, find this. It’s possible to have more than one, but it’s best to have no more than a few.
So, how does knowing your niche relate to your target audience?
Realizing what your niche is helps when differentiating from the competition. As technology becomes more common, consumers are realizing that they can have a personal preference when it comes to products. A consumer wants to feel the product is made for them, and your niche can do this. Big companies simply cannot do this without insight into the personal choices of their consumers This is where small businesses have the advantage of closer relationships to find these choices.
Describe Your Audience
After you’ve discovered what makes your brand different, create a specific persona for the customer who would benefit most from your brand. This will keep your brand focused in the future, especially when making decisions on a message and advertising strategies. It’s important to be specific when creating a persona.
What age is your target customer? For example, younger customers will respond to messages they relate to. Incorporating your product into a message using trends and popular memes will get their attention.
A few more components could include:
What is their socioeconomic status?
Each question will help you answer questions about the psychology of your audience. And this is important when determining important, costly decisions.
Analyze Your Product or Service
After you’ve determined who your audience is, it will be must easier to understand them and how your current product, or social following as an influencer, can be improved. Begin with this, and then move onto your message and how that message is found.
When you truly understand your product or service, it’s much easier for you to know exactly what role this product or service can play in a consumer’s life. The more information you have about your product and your consumer, the better you are able to improve your marketing strategies, filling in holes that might not have been seen without a product or service analysis.
Evaluate Your Brand
The last step is evaluating the success of how your brand is currently reaching the intended demographic. This also includes evaluating the group of people you think your target should be. Make sure your audience is large enough to reach your goal profit.
Knowing your target audience can help your business gain loyal customers or followers, and save money at the same time. Be confident in the way you’re spending advertising dollars.
If your target audience includes smartphone users or if they’re constantly on the move, maybe an app could be a way to expand your business. We can help with that! Contact us, and we’ll help you get started on your very own app.