Mobile apps have not only become popular themselves, but they’ve also worn many functional hats as well. As a business tool, a catalyst for a new marketing strategy, or an avenue that can create new revenue streams and attract new customers, mobile apps are imperative to businesses and consumers alike.178.1 billion mobile apps were downloaded in 2017, and that number is projected to rise to 258.2 billion by 2022. Companies are realizing that mobile accessibility is a necessity to maintain customers and can better yet, appeal to new ones.
To utilize this tool in the best way possible, you must be aware of the important features and trends that have become favored by users. We’ve compiled a list of trends that have, so far, been prominent this year.
Enterprise apps are applications that can assist a business or organization in improving internal communication and productivity. They can also simplify business processes like automated billing systems, payment processing, customer support and content management.
It’s quite simple for you to utilize these apps for your large or small business. If you already have a successful enterprise system in place, transform it into an app, so that you have that system at your fingertips at work and on-the-go.
A few successful enterprise apps include Slack, Salesforce and Jira. Slack, a messenger style mobile and web application, can be used to improve communication among employees. It’s known to be helpful for startups but is becoming attractive to larger companies as well.
Mobile payment functions are becoming extremely important and more convenient for customers. Just as credit and debit cards replaced the constant carrying of cash, paying through your phone is even more convenient than carrying those cards. According to a study by Statistica, mobile apps are continuing to surpass the traditional forms of payment. Even if the app is not purely a payment app, the feature is still important. With the addition of a rewards program, you have the opportunity to grow loyal customers.
Take Starbucks for example. In 2008, they first launched a loyalty program with the “gold card,” where users were rewarded the more times they made purchases with the card. The program was a success; however, it became even more attractive to customers in 2009 when they released the Starbucks mobile app. By 2016, the company reported having 12 million rewards members and 8 million of those primarily used their mobile app to pay. According to fin.com, this high-level usage made the Starbucks app the largest mobile ecosystem in the world,
Chatbots are a perfect example of how you can utilize technology to further cater to your customer. These computer programs, mainly used over the Internet, simulate human conversation, providing users with a more personalized experience, and providing them customer service when humans are unavailable.
Chatbots are especially important for online businesses where the company lacks the human component from the get-go. Having to return a product or resolve some issue with an all-online business is a hassle in itself. Chatbots can learn user preferences, and they have even evolved to respond in a more conversational tone, which helps the customer feel as if they are talking directly to your employee.
AR& VR Capability
Augmented reality and virtual reality have the potential to influence technology across a wide range of industries. These technological resources are reaching past gaming and entertainment apps and influencing retail, healthcare, education and more. Augmented reality can enable customers to visualize products before purchasing and assist employees in problem solving. For example, the Augment app, AR GPS and Pokémon Go are examples of successful apps that utilize AR technology.
Virtual reality can make the products interactive by providing a 3D version. The prominence of virtual reality headsets in our daily lives gives you the perfect chance to integrate your business into a virtual platform. Realtors can utilize 3-D technology to give virtual apartment tours and contractors can even use 3-D modeling to help them throughout the construction process; VR is a technology that can be successfully utilized to leverage businesses across all fields.
One of the simplest, but most powerful ways an app can help your business is by being a component of a campaign or marketing strategy. Not only does this showcase your company’s commitment to making your service easy to navigate, but it puts you at the forefront of those who don’t necessarily use technological innovation in business. The key to using mobile apps as a marketing tactic is to make sure your app has genuine functionality to customers; customers don’t want to download an additional app if that app reaps no rewards. Market your app by optimizing it for the app store and be sure to use social media and promotional videos to keep up with consumers and their feedback.
So, creating an app can be a great next step for your business and a great way to meet customer demands. More people are purchasing products through apps and searching for entertaining branded content on their mobile devices. We can help you take that next step, contact us at modernizedmobile.com! And let us know, what other mobile trends do you see becoming popular?