Social media has permanently changed the way businesses and customers interact. Your customers, for all industries, are on social media. In 2018, 85% of U.S. Americans had a social media profile and that number is growing rapidly already in 2019.

Your customers are here and you need to be too! Interacting with customers online is how brands retain their customers and capture new ones. If you’re not interacting and engaging with your customers on social media, your competitor will!