A complete instructional guide on how to market your new mobile app: Part 2

1. Define your target audience

Before you start marketing your app, it’s important to define your target audience. Who do you want to download and use your app? Understanding your target audience will help you tailor your marketing efforts and focus on the channels and tactics that will be most effective.

2. Create a website

A website is a great way to showcase your app and provide information about its features and benefits. Use your website to tell the story of your app, highlight its key features, and explain why it’s different from other apps on the market.

Your website should also include screenshots and videos of your app in action, as well as links to download it from the app stores. Consider including a newsletter sign-up form to capture leads and keep users informed about updates and new features.

3. Utilize social media

Social media is a powerful tool for marketing your app, as it allows you to reach a large and engaged audience. Create social media accounts for your app on platforms like Facebook, Twitter, Instagram, and LinkedIn, and use them to share updates, engage with users, and promote your app.

Consider using paid social media advertising to reach a wider audience and target specific demographics. You can also use social media to showcase user-generated content, such as reviews and photos of people using your app.

4. App store optimization (ASO)

App store optimization (ASO) is the process of optimizing your app’s listing in the app stores to improve its visibility and increase downloads. This includes choosing the right keywords, writing a compelling app description, and using visually appealing graphics, such as screenshots and videos.

To optimize your app’s listing, research the keywords that are relevant to your app and include them in your title, description, and metadata. Use high-quality screenshots and videos that showcase the key features and benefits of your app.

5. Public relations (PR)

Public relations (PR) is the practice of promoting your app through media outlets, such as newspapers, magazines, blogs, and podcasts. Consider hiring a PR firm to help you get media coverage for your app, or try reaching out to journalists and influencers yourself.

To succeed with PR, it’s important to have a compelling story to tell about your app, as well as a clear and consistent message. Use press releases, media kits, and other promotional materials to help get your app noticed by the media.

6. Influencer marketing

Influencer marketing involves partnering with influencers, such as social media personalities or industry experts, to promote your app to their followers. Influencers can help you reach a wider audience and increase the credibility of your app.

To find influencers to work with, research your target audience and identify individuals who have a large following and are relevant to your app. Reach out to them and offer to collaborate or sponsor their content in exchange for promoting your app.

7. Paid advertising

Paid advertising, such as Google AdWords or Facebook Ads, can be a effective way to promote your app and drive downloads. With paid advertising, you can target specific demographics and interests, and track the results of your campaigns to see what’s working and what’s not.

To succeed with paid advertising, it’s important to have clear goals and a budget in mind, and to test different ad formats and targeting options to see what works best.

Marketing your new mobile app is essential for driving downloads – vital for every business. By using different forms of marketing, you can create and increase traffic and generate leads. You can also use marketing to build relationships with customers and create brand loyalty. Marketing is an essential tool in mobile app development, so don’t forget to include it in your app development plan!

– MoMo